Look: The Graphic Language
of Henry Steiner
石漢瑞的圖語世界

Look: The Graphic Language of Henry Steiner is an exhibition under the Centre for Communication Design, Hong Kong Design Institute (HKDI). Working with a core team of four, my partner and I led and co-curated this exhibition — from building the overall curatorial framework to successful delivery of the final exhibition. The overall interpretive strategy is driven from learners’ perspectives in which coherent tone of voice and different layers of messages are identified for different audience groups. Front-end evaluation was conducted at the beginning to review and improve on exhibition interpretive materials that are tailored to specific audience who may or may not be familiar with the works of Henry Steiner. This includes extended text labels, exhibition catalogue, motion-graphics, teaser video, public engagement area and mini website.

Exhibition Team Credits

Public engagement

Public engagement area is designed to involve visitors in Steiner's unique approach to storytelling by means of hand-on collages of 'readymade' objects from everyday life. Audiences are encouraged to share their new creations through Instagram.

#HenrySteinerObjectStories

Summative evaluation:
eye tracking

A small scale study on viewing experience and interpretation of exhibition content through eye tracking device and qualitative interviews.